Client — Reverdecer Sur
Reverdecer Sur | Scaling Nature for the B2B Market
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Project Overview
The Challenge
With over 20 years in the market, Reverdecer Sur evolved from serving residential clients to providing comprehensive landscaping solutions, green area maintenance, and automated irrigation for large corporations and developers in Uruguay. The challenge was to create a new visual identity that reflected this corporate shift—conveying professional rigor and large-scale capacity without losing the brand’s organic essence.
Our Approach
- Identity Evolution
- Visual System & Applications
01.
Visual Identity Redesign
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We simplified the visual identity to make it more memorable, versatile, and sophisticated, specifically tailored for a B2B audience. We retained key elements symbolizing vegetation and growth while refining the color palette to project greater solidity and corporate professionalism.
02.
Design System & Applications
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We developed a comprehensive visual identity system with clear guidelines for the color palette, typography, and brand applications. This ensured strict coherence across apparel, fleet vehicles, corporate collateral, and digital assets, allowing for a robust and consistent implementation across all brand touchpoints.
