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Client — La Simona

La Simona | Scaling artisanal heritage

00.

Project Overview

The Brief

La Simona has been producing high-quality artisanal nougat (turrón) since 2013. The challenge consisted of launching a new line of four distinct flavors while preserving its heritage identity, while simultaneously solving a critical operational barrier: production cost efficiency and packaging versatility.

Our Approach

01. Modular Packaging Architecture
02. Material Curation

01.

Modular Packaging Architecture

Presentación del portfolio de productos de La Simona con fundas intercambiables por sabor.
Tote Bag con logo de La Simona e ilustraciones.
Gif presentando los cuatro sabores de turrones de La Simona.

We created a unified base structure utilizing interchangeable sleeves. This technical solution enables agile flavor differentiation, drastically reducing printing costs without compromising the brand’s premium character.

02.

Material Selection & Tactility

Manos sosteniendo el empaque de almendras y pistachos de La Simona.

Materialidad

We paired the raw honesty of kraft paper with the sophistication of copper hot stamping and spot UV varnish. The resulting identity seamlessly balances artisanal heritage with a premium standard, transforming the packaging into a distinguished asset tailored for the competitive gifting market.

Detalle de las ilustraciones con UV sectorizado y hot stamping cobre en el empaque de turrones La Simona.
Vista frontal de los empaques de turrón de pistacho y almendras de La Simona.

The Outcome

We delivered a comprehensive visual system that not only positions La Simona as a quality benchmark within its category but also safeguards its operational profitability. The result is a scalable packaging solution that facilitates future product line extensions with an optimized investment, consistently maintaining an export-quality aesthetic standard.

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